Elise Mertens partners with Beabond to launch a Mountain Gorilla Tag in support of Virunga National Park and their efforts around the critically endangered gorilla population. The world population of mountain gorillas is currently estimated to be around 1,000 individuals - Virunga is home to a third of those remaining. The tag is an exclusive necklace with a design featuring the footprint of a gorilla and an ethically sourced Botswana diamond.
It’s a dream of mine to visit Africa - to go to the park, see the animals and meet the Rangers who work so hard every day. I’m honoured to wear an official Rangers badge on my tennis bag. This necklace and campaign is just a small way to show support and bring attention to the important work they do.
Virunga National Park is a UNESCO World Heritage Site located in the east of the Democratic Republic of Congo. It is Africa’s most biologically diverse protected area that exists to protect over one thousand species of mammals, birds, reptiles and amphibians, including the last of the world’s endangered mountain gorillas.
Situated in a region which has been deeply impacted by the effects of war and armed conflict for over 20 years, Virunga is currently protected by a dedicated team of 689 Rangers. These local men and women go through intensive training, risking their lives on a daily basis to safeguard the Park’s exceptional wildlife.
Alongside this essential conservation work, the Park is committed to supporting local communities. Virunga has a vision for responsibly harnessing the Park’s natural resources to create new opportunities for the four million people that live within a day’s walk of its borders.
The Mountain Gorilla Tag is a timeless piece with a unique design featuring the footprint of a gorilla and a responsibly minded and ethically sourced one cent Botswana diamond. The necklace is available in 9K Gold plated brass, on an adjustable chain with lobster clasp; the tag is 11mm by 9mm. The exclusive necklace will retail for €100 plus shipping.
Together, Elise Mertens and Beabond, are proud to have been able to donate over 9.000 USD to Virunga National Park.